Our Services

Measuring Customer Experiences Since 1986


Hotels, emergency care clinics, hospitals, restaurants, senior living communities, entertainment venues, you name it. We have a pool of over 100,000 mystery shoppers and auditors to send to any kind of business you can think of.

For shops we follow a scripted customer/patient visit, then report back on the experience in detail based on the client’s established standards of performance. What Gets Measured, Gets Improved.

For internal, interactive food safety inspections, our experienced certified auditors evaluate the front and back-of-the house operation and typically have the freedom to interact with employees. In effect, we conduct real-time training by observing and documenting cooking and sanitation procedures, asking questions, and making suggestions.

Your website is your storefront and your first impression. We’ll help you find out if it’s doing its job. Our specially-trained in-house team of Internet Experience Experts will click, scroll, explore, and order from your website, carefully evaluating every step along the way.

Do you think strategically about your phones or call centers? How phone calls are handled are a vital part of your brand’s customer experience. We can help to ensure that your contact centers, locations, and automated phone services are meeting your customers’ needs.


Our professional shoppers provide detailed documentation of their experiences based on your required performance standards – an unbiased, objective means of gathering information from the customer’s perspective. Mystery shopping is collecting factual information on what happened or didn’t happen, was said or not said, was present or missing – during their visit.


Our auditors can give you an objective, in-depth look at the day-to-day workings of your operation, including compliance to healthcare, insurance, and food safety regulations. Our auditors are specifically trained for your project. The custom on-line dashboard presents results in an organized, hierarchical structure, with vibrant reporting and performance trending at your fingertips.


With our audio evaluations, you can monitor calls between your associates and your customers.  Powerful stuff and valuable for training, promoting best practices, and enhancing performance-based incentive programs. Capturing these interactions gives you unparalleled insight into how customers are experiencing your brand.






What Gets Measured, Gets Improved!

How do you take it from words and numbers on a page to meaningful business performance and transformation? We’ll help figure out next-steps to guide you along the way. Collecting and reporting information is only a part of the process that leads to continuous improvement in the world of delivering exceptional customer experiences.
Understanding all of that information and formulating strategies for action takes it to another level that can initiate real change and improvement.
Our array of analytical tools will help you maximize the customer experience via best practice development, training, reward and incentive programs, and other initiatives to improve your brand.


Identify Areas for Observation

First, we will get together and identify where you think there are problems or which aspects are important to the growth and success of your business.


Create a Plan

We get to know you and your business. We partner with you to create a custom mystery shopping or auditing program that accurately reflect your performance and product standards. This is where we set the expectations.


Schedule Evaluations

Our schedulers reach out to our pool of shoppers/auditors to make sure they can perform the specific scenarios by a set deadline.


Review Results

We compile and analyze all of the data from the completed evaluations to understand what it means globally for you. We then develop and present you with an honest, in-depth look at your business through the eyes of your customers, along with recommendations on what to do to recognize exceptional performance, or make improvements where needed.


Create a Strategy

We guide you on how to take what you’ve learned from the real experiences we’ve reported on and integrate it into your overall customer experience and operational strategies. Your new knowledge of potential problem areas will help you make informed decisions to improve customer satisfaction and loyalty.



We don’t stop there. We know that taking your business from good to great means creating a culture of constant improvement. We will work with you to create a schedule of ongoing evaluations, and other customer experience research services, that will help fine-tune your brand experience and take your business to the next level.

A few things we’re great at

As a trusted mystery shopper and independent quality auditing and inspection firm, we provide healthcare, hospitality, food service, and many other organizations with evidence-based, objective, real-time data that helps measure service and operations performance, compliance to standards, sales acumen, return on investment, and risk.

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We work with healthcare organizations to develop and implement quality auditing, mystery shopper, and inspection procedures. These compliance processes help to ensure a cleaner, safer facility while improving services for patients, visitors, and staff. Our auditing models check for over 1,000 industry-specific quality assurance standards that can be tailored to fit any size facility.

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Are your employees following established procedures to provide the best products and services possible to increase profits, please your customers, and keep them coming back? If you’re not sure, or maybe you’re just lacking the right kinds of tools to get the feedback you need, then you should consider implementing a mystery shopper program.

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Your facility’s food service quality and level of adherence to compliance standards are important competitive ingredients – there’s no room for doubt when consumer safety is on the line.

Verify International’s quality assurance assessments for food and nutrition services are divided into six categories with over 450 specific points of inspection.

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